Pay Per Click Advertising

The Power of Bing: How Microsoft Advertising Fits into Your Overall Marketing Strategy

Ran Nir

Sep 13, 20234 min read

The Power of Bing: How Microsoft Advertising Fits into Your Overall Marketing Strategy

In today's competitive digital landscape, diversifying your advertising platforms is not just beneficial—it's essential. While Google Ads...

How To Integrate Microsoft Advertising with Other Advertising Platforms

Ran Nir

Aug 23, 20235 min read

Pay Per Click Advertising

How To Integrate Microsoft Advertising with Other Advertising Platforms

In today's intricate digital landscape, a comprehensive marketing strategy spanning multiple platforms isn't just recommended—it's...

The Science of Google Ads: How Machine Learning and AI Are Changing the Game

Ran Nir

Aug 10, 20234 min read

Pay Per Click Advertising

The Science of Google Ads: How Machine Learning and AI Are Changing the Game

In today's dynamic digital landscape, advertising has evolved beyond catchy slogans and eye-popping visuals. At the forefront of this...

Running Google Ads on a Small Budget: Practical Strategies for Maximum Returns

Ran Nir

Aug 3, 20233 min read

Pay Per Click Advertising

Running Google Ads on a Small Budget: Practical Strategies for Maximum Returns

Navigating the waters of Google Ads with a tight budget can feel like an overwhelming task. However, it doesn't mean small businesses...

Is Google Ads Right for You? Ten Questions Every Business Owner Must Ask

Ran Nir

Jul 26, 20238 min read

Pay Per Click Advertising

Is Google Ads Right for You? Ten Questions Every Business Owner Must Ask

Google Ads has grown into a powerful platform for businesses to advertise their products and services. As the most popular search engine...

Should You Bother With Google Ads Ad Extensions?

Ran Nir

Jul 13, 20235 min read

Pay Per Click Advertising

Should You Bother With Google Ads Ad Extensions?

As online advertising becomes increasingly complex and competitive, businesses are constantly seeking new ways to enhance their...

Google Ads vs. Other Advertising Platforms: Choosing the Right Path for Your Business

Ran Nir

Jul 4, 20234 min read

Pay Per Click Advertising

Google Ads vs. Other Advertising Platforms: Choosing the Right Path for Your Business

In the digital marketing era, businesses have a plethora of advertising platforms to select from. This variety raises the inevitable...

Ran Nir

Jun 20, 20239 min read

Pay Per Click Advertising

Google Ads Bidding Strategies Compared

In the world of online advertising, effective bidding strategies play a crucial role in optimising Google Ads campaigns. Amidst the array...

How Google Ads Remarketing Can Win Back Lost Customers

Ran Nir

Jun 13, 20237 min read

Pay Per Click Advertising

How Google Ads Remarketing Can Win Back Lost Customers

In the highly competitive digital landscape, businesses often find it challenging to retain every customer who interacts with their...

Microsoft Advertising - How Significant Is It and Is It Worth Your Time?

Ran Nir

Jun 9, 20235 min read

Pay Per Click Advertising

Microsoft Advertising - How Significant Is It and Is It Worth Your Time?

Within the realm of digital marketing, Google Ads has traditionally commanded significant attention and dominance, thanks to its...

Expert Management for Google Performance Max Campaigns: Why it Matters

Ran Nir

May 30, 20236 min read

Pay Per Click Advertising

Expert Management for Google Performance Max Campaigns: Why it Matters

Performance Max is a campaign type within Google Ads that allows advertisers to maximise their performance across multiple Google...

Ran Nir

May 23, 20238 min read

Digital Marketing Audits

Google Ads Account Self-Audit Checklist

In the ever-evolving world of digital marketing, maintaining a well-optimised Google Ads account is crucial for maximising advertising...

Carvel Bros Pay Per Click (PPC) Case Study

Ran Nir

May 14, 20232 min read

Pay Per Click Advertising

Carvel Bros Pay Per Click (PPC) Case Study

Client: Carvel Bros Carvel Bros is an online furniture retailer that offers a variety of affordable furniture options for every room in...

Multimedia Ads vs Responsive Ads: Our Microsoft Ads Test Results

Ran Nir

May 14, 20235 min read

Pay Per Click Advertising

Multimedia Ads vs Responsive Ads: Our Microsoft Ads Test Results

Microsoft Advertising serves as a robust platform that empowers businesses to access a vast pool of potential customers across Bing, ...