Ran Nir
The Power of Bing: How Microsoft Advertising Fits into Your Overall Marketing Strategy
In today's competitive digital landscape, diversifying your advertising platforms is not just beneficial—it's essential. While Google Ads...
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Ran Nir
Aug 23, 20235 min read
How To Integrate Microsoft Advertising with Other Advertising Platforms
In today's intricate digital landscape, a comprehensive marketing strategy spanning multiple platforms isn't just recommended—it's...
Ran Nir
Aug 10, 20234 min read
The Science of Google Ads: How Machine Learning and AI Are Changing the Game
In today's dynamic digital landscape, advertising has evolved beyond catchy slogans and eye-popping visuals. At the forefront of this...
Ran Nir
Aug 3, 20233 min read
Running Google Ads on a Small Budget: Practical Strategies for Maximum Returns
Navigating the waters of Google Ads with a tight budget can feel like an overwhelming task. However, it doesn't mean small businesses...
Ran Nir
Jul 26, 20238 min read
Is Google Ads Right for You? Ten Questions Every Business Owner Must Ask
Google Ads has grown into a powerful platform for businesses to advertise their products and services. As the most popular search engine...
Ran Nir
Jul 13, 20235 min read
Should You Bother With Google Ads Ad Extensions?
As online advertising becomes increasingly complex and competitive, businesses are constantly seeking new ways to enhance their...
Ran Nir
Jul 4, 20234 min read
Google Ads vs. Other Advertising Platforms: Choosing the Right Path for Your Business
In the digital marketing era, businesses have a plethora of advertising platforms to select from. This variety raises the inevitable...
Ran Nir
Jun 20, 20239 min read
Google Ads Bidding Strategies Compared
In the world of online advertising, effective bidding strategies play a crucial role in optimising Google Ads campaigns. Amidst the array...
Ran Nir
Jun 13, 20237 min read
How Google Ads Remarketing Can Win Back Lost Customers
In the highly competitive digital landscape, businesses often find it challenging to retain every customer who interacts with their...
Ran Nir
Jun 9, 20235 min read
Microsoft Advertising - How Significant Is It and Is It Worth Your Time?
Within the realm of digital marketing, Google Ads has traditionally commanded significant attention and dominance, thanks to its...
Ran Nir
May 30, 20236 min read
Expert Management for Google Performance Max Campaigns: Why it Matters
Performance Max is a campaign type within Google Ads that allows advertisers to maximise their performance across multiple Google...
Ran Nir
May 23, 20238 min read
Google Ads Account Self-Audit Checklist
In the ever-evolving world of digital marketing, maintaining a well-optimised Google Ads account is crucial for maximising advertising...
Ran Nir
May 14, 20232 min read
Carvel Bros Pay Per Click (PPC) Case Study
Client: Carvel Bros Carvel Bros is an online furniture retailer that offers a variety of affordable furniture options for every room in...
Ran Nir
May 14, 20235 min read
Multimedia Ads vs Responsive Ads: Our Microsoft Ads Test Results
Microsoft Advertising serves as a robust platform that empowers businesses to access a vast pool of potential customers across Bing, ...
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